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Chicago: American Marketing Association.
86. Mangold W. (1967). The groups discussion. In: Konig R Handbuch der empirischen Sozialforschung. Stuttgart, 1967.
87. Merton, Robert К (1987). The focused interview and focus groups: continuities and discontinuities. Public Opinion Quarterly 51: 550-556.
88. Merton, Robert К. , Marjorie Fiske, and Patricia LKendall (1956, 1990). The Focused interview. Glencoe, IL Free Press.
89. Merton, Robert K. and Patricia L Kendall (1946). The focused interview. American Journal of Sociology 51: 541-557.
90. Merton, Robert K. L, George G. Reader, and Patricia L Kendall (1957). The Student Physician. Cambridge, MA: Harvard University Press.
91. Morgan, William T. (1986). The science of qualitative research Journal of Advertising Research 26: RC16-RC19.
92. Morgan, David L. (1986). Personal relationships as interface between social networks and social cognitions. Journal of Social and Personal Relationships 3: 403-422.
93. Morgan, David L (forthcoming) (1988). Adjusting to widowhood:
do social networks really make it easier?» Gerontologist, 5, 112-118.
94. Morgan, David L & Spanish, M. T. (1987). Social interaction and the cognitive organisation of health-relevant behavior. Sociology of Health and Illness, 7, 401-422.
95. Morgan, David L, and Margaret T. Spanish (1987). Post-crisis social psychology, an integration of role theory and social cognition. Presented at the meetings of the Pacific Sociological Association.
96. Morgan, D. L (1988). Focus groups as qualitative research Beverly Hills, CA Sage
97. Morgan, D. L (1993). Successful focus groups: Advancing the state of the art Newbury Park, CA Sage.
98. Morgan, D. L, & Spanish, M. T. (1984). Focus groups: A new tool for qualitative research Qualitative Sociology, 253-270.
99. Patton, M. (1980). Qualitative evalution methods, Beverly Hills, CA Sage.
100. Patton, M. (1982). Qualitative methods and approaches: what are they? In К Kuhns and S. Manorana (eds. ), Qualitative methods for institutional research, 34, 3-16. San Francisco: Jossey-Bass, Inc.
101. Pramualratana, A, Havanon, N. & Knodel,J. (1985). Exploring the normative basis for age at marriage in Thailand: an example from focus group research Journal of marriage and Family, February, 203-210.
102. Punch, Mauricee (1986). Politics and Etiiics of Fieldwork (Sage University Paper, Qualitative Reseearch Methods series, Vol 3) Beverly Hills, CA Sage.
103. Rook, Karen S. (1987). Reciprocity of social satisfaction among older women. Journal of Personality and Social Psychology 52: 145-154.
104. Rosenstein, Alvin J. (1976). Quantitative — yes, quantitative — applications for the focus group, or what do you mean you've never heard of «multivariate focus groups? Marketing News 9: 8 (Also pp. 118-119 in Higginbotham and Cox, 1979).
105. Rossi, Peter H. , James D. Wrigth, and B. Anderson [ed] (1983). Handbook of Survey Research New York: Academic Press.
106. Speedling, Edvard (1982). Heart Attack New York: Methuea
107. Smith, J. M. (1972). Interviewing in market and social research Boston: Routledge & Kegan Paul
108. Stewart, D. & Shamdasani, P. (1990). Focus groups: Theory and practice. Newbury Park, CA: Sage Publications.
109. Summers, J. A. DellOliver, Q. Tumbull, A. P. , Benson, H. A, Santelli, E, Campbell, M & Siegel-Causey, E (1990). Emining the individualized family servies plan process: What are family and practitioner preferences? Topic in Early Childhood Special Education, 10, 78-99.
110. Tayior, Shelly E. and Susan T. Fiske (1981). Getting inside the head* methodologies for process analisis in attribution and social cognition, pp. 459-524 in John К Harvey, William Ickes, anf Robert RKidd(eds. ) New Directions in Attribution Reseearch, VoL 3. Hillsdale, NJ: Lawrencee Er-Ibaum.
111. Templeton, Jane F. Gearing up for focus groups. Food and Beverege Marketing. March, 1990.
112. Templeton, Jane F. Peer prestige puts POW in salespower. Sales and Marketing Management. June, 1987.
113. Templeton, Jane F. (1976). Research as giraffe: an indentity crisis. Advances in Consumer Research 4: 442-446. (Also pp. 70-74 in Higginbotham and Cox, 1979).
114. Templeton, Jane F. (1987). Focus Groups: A Guide for Marketing & Advertising Professionals. Chicago: Probus.
115. Thome, Barrie and Nancy Hanley [eds. ] (1975). Language and Sex Difference and Dominance, Rowley, MA Newbury House.
116. Thurstone, L. L. and E. J. Chave (1989). The Measurement of Attitude. Chicago: University of Chicago Press.
117. Welch, Joe L (1985). Researching marketing problems and opportunities with focus groups. » Industrial Marketing Management 14:245-253.
118. Wells, William D. (1974). Group interviewing, pp. 133-146 in Robert Ferber (ed. ) Handbook of Marketing Research. New York: McGraw-Hill (Also in Higginbotham and Cox).
Литература по индивидуальному интервьюированию.
119. Agar, Michal (1980). Stories, Background, Knowledge, and Themes:Problems in the Analisis of Life History Narratives.
86. Mangold W. (1967). The groups discussion. In: Konig R Handbuch der empirischen Sozialforschung. Stuttgart, 1967.
87. Merton, Robert К (1987). The focused interview and focus groups: continuities and discontinuities. Public Opinion Quarterly 51: 550-556.
88. Merton, Robert К. , Marjorie Fiske, and Patricia LKendall (1956, 1990). The Focused interview. Glencoe, IL Free Press.
89. Merton, Robert K. and Patricia L Kendall (1946). The focused interview. American Journal of Sociology 51: 541-557.
90. Merton, Robert K. L, George G. Reader, and Patricia L Kendall (1957). The Student Physician. Cambridge, MA: Harvard University Press.
91. Morgan, William T. (1986). The science of qualitative research Journal of Advertising Research 26: RC16-RC19.
92. Morgan, David L. (1986). Personal relationships as interface between social networks and social cognitions. Journal of Social and Personal Relationships 3: 403-422.
93. Morgan, David L (forthcoming) (1988). Adjusting to widowhood:
do social networks really make it easier?» Gerontologist, 5, 112-118.
94. Morgan, David L & Spanish, M. T. (1987). Social interaction and the cognitive organisation of health-relevant behavior. Sociology of Health and Illness, 7, 401-422.
95. Morgan, David L, and Margaret T. Spanish (1987). Post-crisis social psychology, an integration of role theory and social cognition. Presented at the meetings of the Pacific Sociological Association.
96. Morgan, D. L (1988). Focus groups as qualitative research Beverly Hills, CA Sage
97. Morgan, D. L (1993). Successful focus groups: Advancing the state of the art Newbury Park, CA Sage.
98. Morgan, D. L, & Spanish, M. T. (1984). Focus groups: A new tool for qualitative research Qualitative Sociology, 253-270.
99. Patton, M. (1980). Qualitative evalution methods, Beverly Hills, CA Sage.
100. Patton, M. (1982). Qualitative methods and approaches: what are they? In К Kuhns and S. Manorana (eds. ), Qualitative methods for institutional research, 34, 3-16. San Francisco: Jossey-Bass, Inc.
101. Pramualratana, A, Havanon, N. & Knodel,J. (1985). Exploring the normative basis for age at marriage in Thailand: an example from focus group research Journal of marriage and Family, February, 203-210.
102. Punch, Mauricee (1986). Politics and Etiiics of Fieldwork (Sage University Paper, Qualitative Reseearch Methods series, Vol 3) Beverly Hills, CA Sage.
103. Rook, Karen S. (1987). Reciprocity of social satisfaction among older women. Journal of Personality and Social Psychology 52: 145-154.
104. Rosenstein, Alvin J. (1976). Quantitative — yes, quantitative — applications for the focus group, or what do you mean you've never heard of «multivariate focus groups? Marketing News 9: 8 (Also pp. 118-119 in Higginbotham and Cox, 1979).
105. Rossi, Peter H. , James D. Wrigth, and B. Anderson [ed] (1983). Handbook of Survey Research New York: Academic Press.
106. Speedling, Edvard (1982). Heart Attack New York: Methuea
107. Smith, J. M. (1972). Interviewing in market and social research Boston: Routledge & Kegan Paul
108. Stewart, D. & Shamdasani, P. (1990). Focus groups: Theory and practice. Newbury Park, CA: Sage Publications.
109. Summers, J. A. DellOliver, Q. Tumbull, A. P. , Benson, H. A, Santelli, E, Campbell, M & Siegel-Causey, E (1990). Emining the individualized family servies plan process: What are family and practitioner preferences? Topic in Early Childhood Special Education, 10, 78-99.
110. Tayior, Shelly E. and Susan T. Fiske (1981). Getting inside the head* methodologies for process analisis in attribution and social cognition, pp. 459-524 in John К Harvey, William Ickes, anf Robert RKidd(eds. ) New Directions in Attribution Reseearch, VoL 3. Hillsdale, NJ: Lawrencee Er-Ibaum.
111. Templeton, Jane F. Gearing up for focus groups. Food and Beverege Marketing. March, 1990.
112. Templeton, Jane F. Peer prestige puts POW in salespower. Sales and Marketing Management. June, 1987.
113. Templeton, Jane F. (1976). Research as giraffe: an indentity crisis. Advances in Consumer Research 4: 442-446. (Also pp. 70-74 in Higginbotham and Cox, 1979).
114. Templeton, Jane F. (1987). Focus Groups: A Guide for Marketing & Advertising Professionals. Chicago: Probus.
115. Thome, Barrie and Nancy Hanley [eds. ] (1975). Language and Sex Difference and Dominance, Rowley, MA Newbury House.
116. Thurstone, L. L. and E. J. Chave (1989). The Measurement of Attitude. Chicago: University of Chicago Press.
117. Welch, Joe L (1985). Researching marketing problems and opportunities with focus groups. » Industrial Marketing Management 14:245-253.
118. Wells, William D. (1974). Group interviewing, pp. 133-146 in Robert Ferber (ed. ) Handbook of Marketing Research. New York: McGraw-Hill (Also in Higginbotham and Cox).
Литература по индивидуальному интервьюированию.
119. Agar, Michal (1980). Stories, Background, Knowledge, and Themes:Problems in the Analisis of Life History Narratives.
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