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Journal of Marketing Research 14: 353-364.
53. Carlson P. Hocus focus. The Washington Post February 14, 1993.
54. Converse, Jean M. and Stanley Presser (1986). Survey Questions: Handcrafting the Standardized Questionnaire. (Sage University Paper, Quantitative Reseach Methods series, VoL 63) Beverly Hills, CA Sage.
55. Denzin, Norman K. (1978). The Reseach Art: Theoretical Introduction to Sociological Methods (2nd ed. ). New York: McGraw-HilL
56. Downs, C, Smeyak, G. P. , & Maryin, E (1980). Professional interviewing. New York: Harper & Row.
57. Fern, E. F. (1982). The use of focus groups for idea generation: the effects of group size, acquaintanceship, and moderator on response quantity and quality. Journal of Marketing Research, 19, 1-13.
58. Fern, Edward F. (1983). Focus groups a review of some contradictory evidence, implications, and suggestions for future research. Advances in Consumer Research 10: 121-126.
59. Fielding, Nigel G. and Jane Fielding (1986). Linking Data. (Sage University Paper, Glaser, Bamey G. and Anselm L Straus (1967) The Discovery of Gronded Theory. Chicago: Aidine.
60. Filstead, W. (1979). Qualitayive Methods: a needed perspective in evalution research. In T. Cook and C. Reichardy (Eds. ), Qualitative and quantitative methods in evalution research Beverly ills, CA Sage Publicitions.
61. Goffman, Erving (1981) Forms of Talk. Philadelhia: University of Pennsylvania Press.
62. Goldman, Alfred E (1962). The group depth interview. Journal of Marketing 26: 61-68. (Also pp. 43-50 in Higginbotham and Cox, 1979).
63. Goldman, Alfred E and Susan S. McDonald (1987) The group Depth Interview: Principles and Practices Cliffs, NJ: Prentice-Hall
64. Greenbaum, Thomas L (1987). The Practical Handbook and Guide to Focus Group Reseach, Lexington, MA Lexington Books.
65. Greenbaum, T. (1988). The practical handbook and guide to focus group research. Txington, MA D. C. Heath and Company.
66. Gubrium, Jaber F. (1987). Oldimers and Alzheimer'&The Descriptive Organization of Senility, Greenwich CT: JAI Press.
67. Hannah, Maggie (1978)& A perspective in focus groups. Viewpoints 18: 4-8. (Also pp. 75-78 in Higginbotham and Cox, 1979).
68. Hayes TJ. , Tatham C. B. (1989). Focus Group Interviews: A Reader. Chicago: American Marketing Association
69. Hedges, S. (1985). Group interviewing. In R Walker (Ed), Applied qualitative research, (pp. 239-269). Brookfield, VT: Gower.
70. Higginbotton, J. & K. Cox (Eds. ) (1979). Focus group interviews: a reader. Chicago American Marketing Association
71. Hochschild, Arlie R (1983). The Managen Heart: Commercialization of Human Feeling. Berkeley, CA University of California Press.
72. Ingersoll, Fem and Jasper Ingersoll (1987). Both a borrower and a lender be: ethnography, oral history, and grounded theory. Oral Histkry Review 15: 81-102.
73. Janis, Irving L (1982> Groiptechink (2nd ed). Boston: Houghton-Mifflin
74. Kaboolian, Linda and William A Gamson (1983) & New strategies for the use of focus groups for social science and survey research. Presented at the meeting of the American Association for Public Opinion Research.
75. Kaden, Robert J. (1977). Incomplete use keeps focus groups from producing optimum results. Marketing News 11:4. (Also pp. 120-121 in Higginbotham and Cox, 1979).
76. Kennedy, Frank (1976). The focused group interview and moderator bias. Marketing Review 31: 19-21. (Also pp. 88-91 in Higginbotham and Cox, 1979).
77. Kirk, Jerome and Marc L Miller (1986). Realiability and alidity of Qualitative Researh. (Sage University Paper, Qualitative Researh Methods series, Vol. 1) Beverly Hills, CA Sage.
78. Knodel, John, Apichat Chamratrithirong, and Nibhon Debavalya (1987). Nhailand's Reproductive Revolution: Rapid Fertility Decline in a Third-World Setting. Medison, WI: University of Wisqnsin Press.
79. Knodel, John, Napaporn Havanon, and Anthony Pramualatana (1984). Fertility transition in Thailand: a qualitative analysis. Population and Development Review 10: 297-328. Ruger, Richard A (1988) Focus Groups: A Practical guide for Applied Research. Newbury ark, CA Sage.
80. Kolbert E Test-Marketing a President. The New York Times. August 30, 1992.
81. Kruger, RA (1988). Focus groups: A practical guide for applied research. Newbury Park, CA:Sage Publications.
82. Lander, Judith (1978). Clients: check qualitative researcher's personal traits to get more; qualitative researchers: enter entire marketing process to give more. Marketing News 12: 10-12. (Also pp. 85-87 in Higginbotham and Cox, 1979).
83. Latene, Bibb, Kipling Williams, and Stephen G. Harkins (1979). Many hands make light work the causes and consequences of social loafing. Journal of Experimental Social Psychology 37: 822-32.
84. Lazarsfeld, Paul F. (1972). Qualitative Analysis: Historical and Critical Essays. Boston: Allyn and Bacon.
85. Levy, Sidney J. (1979). Focus group interviewing, pp. 34-42 in Jamts B. Higginbotham and Keith К Cox (ids. ) Focus Group Interviews: A Reader.
53. Carlson P. Hocus focus. The Washington Post February 14, 1993.
54. Converse, Jean M. and Stanley Presser (1986). Survey Questions: Handcrafting the Standardized Questionnaire. (Sage University Paper, Quantitative Reseach Methods series, VoL 63) Beverly Hills, CA Sage.
55. Denzin, Norman K. (1978). The Reseach Art: Theoretical Introduction to Sociological Methods (2nd ed. ). New York: McGraw-HilL
56. Downs, C, Smeyak, G. P. , & Maryin, E (1980). Professional interviewing. New York: Harper & Row.
57. Fern, E. F. (1982). The use of focus groups for idea generation: the effects of group size, acquaintanceship, and moderator on response quantity and quality. Journal of Marketing Research, 19, 1-13.
58. Fern, Edward F. (1983). Focus groups a review of some contradictory evidence, implications, and suggestions for future research. Advances in Consumer Research 10: 121-126.
59. Fielding, Nigel G. and Jane Fielding (1986). Linking Data. (Sage University Paper, Glaser, Bamey G. and Anselm L Straus (1967) The Discovery of Gronded Theory. Chicago: Aidine.
60. Filstead, W. (1979). Qualitayive Methods: a needed perspective in evalution research. In T. Cook and C. Reichardy (Eds. ), Qualitative and quantitative methods in evalution research Beverly ills, CA Sage Publicitions.
61. Goffman, Erving (1981) Forms of Talk. Philadelhia: University of Pennsylvania Press.
62. Goldman, Alfred E (1962). The group depth interview. Journal of Marketing 26: 61-68. (Also pp. 43-50 in Higginbotham and Cox, 1979).
63. Goldman, Alfred E and Susan S. McDonald (1987) The group Depth Interview: Principles and Practices Cliffs, NJ: Prentice-Hall
64. Greenbaum, Thomas L (1987). The Practical Handbook and Guide to Focus Group Reseach, Lexington, MA Lexington Books.
65. Greenbaum, T. (1988). The practical handbook and guide to focus group research. Txington, MA D. C. Heath and Company.
66. Gubrium, Jaber F. (1987). Oldimers and Alzheimer'&The Descriptive Organization of Senility, Greenwich CT: JAI Press.
67. Hannah, Maggie (1978)& A perspective in focus groups. Viewpoints 18: 4-8. (Also pp. 75-78 in Higginbotham and Cox, 1979).
68. Hayes TJ. , Tatham C. B. (1989). Focus Group Interviews: A Reader. Chicago: American Marketing Association
69. Hedges, S. (1985). Group interviewing. In R Walker (Ed), Applied qualitative research, (pp. 239-269). Brookfield, VT: Gower.
70. Higginbotton, J. & K. Cox (Eds. ) (1979). Focus group interviews: a reader. Chicago American Marketing Association
71. Hochschild, Arlie R (1983). The Managen Heart: Commercialization of Human Feeling. Berkeley, CA University of California Press.
72. Ingersoll, Fem and Jasper Ingersoll (1987). Both a borrower and a lender be: ethnography, oral history, and grounded theory. Oral Histkry Review 15: 81-102.
73. Janis, Irving L (1982> Groiptechink (2nd ed). Boston: Houghton-Mifflin
74. Kaboolian, Linda and William A Gamson (1983) & New strategies for the use of focus groups for social science and survey research. Presented at the meeting of the American Association for Public Opinion Research.
75. Kaden, Robert J. (1977). Incomplete use keeps focus groups from producing optimum results. Marketing News 11:4. (Also pp. 120-121 in Higginbotham and Cox, 1979).
76. Kennedy, Frank (1976). The focused group interview and moderator bias. Marketing Review 31: 19-21. (Also pp. 88-91 in Higginbotham and Cox, 1979).
77. Kirk, Jerome and Marc L Miller (1986). Realiability and alidity of Qualitative Researh. (Sage University Paper, Qualitative Researh Methods series, Vol. 1) Beverly Hills, CA Sage.
78. Knodel, John, Apichat Chamratrithirong, and Nibhon Debavalya (1987). Nhailand's Reproductive Revolution: Rapid Fertility Decline in a Third-World Setting. Medison, WI: University of Wisqnsin Press.
79. Knodel, John, Napaporn Havanon, and Anthony Pramualatana (1984). Fertility transition in Thailand: a qualitative analysis. Population and Development Review 10: 297-328. Ruger, Richard A (1988) Focus Groups: A Practical guide for Applied Research. Newbury ark, CA Sage.
80. Kolbert E Test-Marketing a President. The New York Times. August 30, 1992.
81. Kruger, RA (1988). Focus groups: A practical guide for applied research. Newbury Park, CA:Sage Publications.
82. Lander, Judith (1978). Clients: check qualitative researcher's personal traits to get more; qualitative researchers: enter entire marketing process to give more. Marketing News 12: 10-12. (Also pp. 85-87 in Higginbotham and Cox, 1979).
83. Latene, Bibb, Kipling Williams, and Stephen G. Harkins (1979). Many hands make light work the causes and consequences of social loafing. Journal of Experimental Social Psychology 37: 822-32.
84. Lazarsfeld, Paul F. (1972). Qualitative Analysis: Historical and Critical Essays. Boston: Allyn and Bacon.
85. Levy, Sidney J. (1979). Focus group interviewing, pp. 34-42 in Jamts B. Higginbotham and Keith К Cox (ids. ) Focus Group Interviews: A Reader.
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